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Comparison · read it before you buy either
Apollo sells you a static database. wrrk finds buyers who are in-market right now.
Apollo.io is a large B2B contact database with email sequencing on top. It is great at raw volume and firmographic filtering, but a database only tells you a contact exists — not whether they are looking to buy. wrrk takes the opposite approach: AI agents scan public conversations across 8 platforms to find people actively discussing your problem space, enrich them, and drop them into a CRM with built-in multi-channel outreach.
wrrk
$14.99/person/month — prospecting + CRM + outreach, all included
Intent-based prospecting, not a stale list
Apollo.io
$49–$149/user/month (credits-gated) + paid data add-ons
Multiple plans and add-ons
List prices as published by each vendor. Packaging changes often — check their current pricing page before you decide.
Side by side
Rows describe capability, not quality. Where Apollo.io charges extra or gates a feature to a higher plan, the cell says so instead of showing a cross.
What those rows do not mean
Apollo.io rows are drawn from their published plans and may be out of date. Tell us if one is wrong and we will fix it.
Both directions
Two lists, same weight. A comparison that only runs one way is an advert.
The bottom line
Being clear about who should not pick us saves you a migration.
Choose wrrk
wrrk is best for founders and SMB sales teams who want a steady stream of fresh, in-market leads with outreach built in, without paying for an enterprise data contract.
Choose Apollo.io
Apollo is best for high-volume outbound teams that need a huge filterable database and verified direct dials.
Questions
wrrk is a strong Apollo alternative for SMBs: instead of filtering a static database, it uses AI agents to find people actively discussing your problem across Reddit, LinkedIn, X, and more, enriches them, and includes CRM and multi-channel outreach for $14.99/person/month.
Apollo is a B2B contact database with email sequencing — it tells you a contact exists. wrrk is an intent engine — it finds people showing buying signals in real time across 8 public platforms, which is stronger intent, and routes them into built-in CRM and outreach.
wrrk starts at $14.99/person/month with prospecting, CRM, and outreach included and no per-contact data credits to begin. Apollo starts around $49/user/month and gates contact exports behind credits.
Apollo is better when you need massive raw contact volume, precise firmographic filtering across 270M+ records, verified direct-dial numbers, and very high-volume outbound email.
Connect your email. Your CRM builds itself in 90 seconds.