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Apollo.io is a large B2B contact database with email sequencing on top. It is great at raw volume and firmographic filtering, but a database only tells you a contact exists — not whether they are looking to buy. wrrk takes the opposite approach: AI agents scan public conversations across 8 platforms to find people actively discussing your problem space, enrich them, and drop them into a CRM with built-in multi-channel outreach.
Intent-based prospecting, not a stale list
Multiple plans and add-ons
wrrk is best for founders and SMB sales teams who want a steady stream of fresh, in-market leads with outreach built in, without paying for an enterprise data contract. Apollo is best for high-volume outbound teams that need a huge filterable database and verified direct dials.
wrrk is a strong Apollo alternative for SMBs: instead of filtering a static database, it uses AI agents to find people actively discussing your problem across Reddit, LinkedIn, X, and more, enriches them, and includes CRM and multi-channel outreach for $14.99/person/month.
Apollo is a B2B contact database with email sequencing — it tells you a contact exists. wrrk is an intent engine — it finds people showing buying signals in real time across 8 public platforms, which is stronger intent, and routes them into built-in CRM and outreach.
wrrk starts at $14.99/person/month with prospecting, CRM, and outreach included and no per-contact data credits to begin. Apollo starts around $49/user/month and gates contact exports behind credits.
Apollo is better when you need massive raw contact volume, precise firmographic filtering across 270M+ records, verified direct-dial numbers, and very high-volume outbound email.
Connect your email. Your CRM builds itself in 90 seconds.