Pick a door

Official WhatsApp Business

Meta Cloud API · embedded signup, OAuth or credentials

Live chat
Message templates
Bulk campaigns
Automation
Analytics

Personal WhatsApp

QR pairing · scan from your phone

Live chat
Message templates
Bulk campaigns
Automation
Analytics

Connecting either costs nothing · switch or run both

The 24-hour service window

Customer wrote 2 hours agowindow open

Free textdelivers

Approved templatedelivers

If neither workswrrk says no, in plain English

Checked before every send

If we can’t read the window · we treat it as closed

Meta reviews templates in minutes to 24 hours

One agent, four modes

OffThe agent stays out. People handle every message.

CopilotIt suggests replies. You send them.

SupervisedIt drafts replies. They park until you approve.

AutonomousIt replies on its own. Escalates when the rules say so.

Answers from the knowledge you assign1 cr / reply

A campaign, then a flow

Sample data

Template

order_update

APPROVED

Audience

Label · Repeat buyers

214

Schedule

Tomorrow · 09:00

queued

Only approved templates can start a campaign

Then the flow answers the replies

MessageCollect a fieldMenuRun an actionBook a meetingAI handoffEnd

One flow live per workspace · hand-off to the agent is a step, not a default

Default limits · adjustable per agent

Sample data

Replies per hour23 / 50

then it waits for the next hour

Replies per day180 / 500

then it waits for tomorrow

Replies in a row5 / 5

stands down until the customer writes back

After 10 replies · a human takes the thread

Every send · org-wide limit of 100 a minute

The streak resets when the customer writes back

How it connects

Two ways in. Each honest about what it carries.

Official WhatsApp Business runs on Meta's Cloud API — templates, campaigns, automation, analytics. Personal WhatsApp pairs by QR code and does live chat only. The product tells you which is which before you connect, not after.

Sample conversations · not a customer claim. Caps and limits shown are the platform defaults.

Pick a door

Official WhatsApp Business

Meta Cloud API · embedded signup, OAuth or credentials

Live chat
Message templates
Bulk campaigns
Automation
Analytics

Personal WhatsApp

QR pairing · scan from your phone

Live chat
Message templates
Bulk campaigns
Automation
Analytics

Connecting either costs nothing · switch or run both

The 24-hour service window

Customer wrote 2 hours agowindow open

Free textdelivers

Approved templatedelivers

If neither workswrrk says no, in plain English

Checked before every send

If we can’t read the window · we treat it as closed

Meta reviews templates in minutes to 24 hours

One agent, four modes

OffThe agent stays out. People handle every message.

CopilotIt suggests replies. You send them.

SupervisedIt drafts replies. They park until you approve.

AutonomousIt replies on its own. Escalates when the rules say so.

Answers from the knowledge you assign1 cr / reply

A campaign, then a flow

Sample data

Template

order_update

APPROVED

Audience

Label · Repeat buyers

214

Schedule

Tomorrow · 09:00

queued

Only approved templates can start a campaign

Then the flow answers the replies

MessageCollect a fieldMenuRun an actionBook a meetingAI handoffEnd

One flow live per workspace · hand-off to the agent is a step, not a default

Default limits · adjustable per agent

Sample data

Replies per hour23 / 50

then it waits for the next hour

Replies per day180 / 500

then it waits for tomorrow

Replies in a row5 / 5

stands down until the customer writes back

After 10 replies · a human takes the thread

Every send · org-wide limit of 100 a minute

The streak resets when the customer writes back

How it connects

Two ways in. Each honest about what it carries.

Sample conversations · not a customer claim. Caps and limits shown are the platform defaults.

Customers write.The wrrk writes back.

Two ways in. Each honest about what it carries.

Two ways in. Each honest about what it carries.

Cold numbers get templates. Warm chats get free text.

It triages, drafts and answers. You pick the rope.

Campaigns send approved templates. Flows do the walking.

Caps the prompt cannot talk its way past.

The next customer message
already has a draft.

Customers write.The wrrk writes back.

Two ways in. Each honest about what it carries.

Two ways in. Each honest about what it carries.

Cold numbers get templates. Warm chats get free text.

It triages, drafts and answers. You pick the rope.

Campaigns send approved templates. Flows do the walking.

Caps the prompt cannot talk its way past.

The next customer message
already has a draft.

Customers write.The wrrk writes back.

Two ways in. Each honest about what it carries.

Two ways in. Each honest about what it carries.

Cold numbers get templates. Warm chats get free text.

It triages, drafts and answers. You pick the rope.

Campaigns send approved templates. Flows do the walking.

Caps the prompt cannot talk its way past.

The next customer messagealready has a draft.

Customers write.The wrrk writes back.

Two ways in. Each honest about what it carries.

Two ways in. Each honest about what it carries.

Cold numbers get templates. Warm chats get free text.

It triages, drafts and answers. You pick the rope.

Campaigns send approved templates. Flows do the walking.

Caps the prompt cannot talk its way past.

The next customer messagealready has a draft.

The next customer message
already has a draft.

The next customer message
already has a draft.