Lead Discovery: How it Works

Lead Discovery: How it Works

WRRK Lead Discovery turns a single sentence into hundreds of qualified leads — anywhere in the world. Type "Dental clinics in Berlin" or "Indian SaaS founders raising Series A" and an agent swarm fans out across 8 sources, enriches each candidate with phone, email, website, and signals, and streams cards into your workspace as it works.

The three intelligence layers

1. ICP Router — Reads your prompt, classifies the ideal-customer-profile shape (tech-founder, smb-local, b2b-services, b2g, enterprise, tech-engineer, or mixed), and picks the right combination of sources for the geography. You don't pick sources manually — the system picks them based on what your prompt is actually asking for.

2. Source Discovery — For non-English geographies (Lithuania, Brazil, Japan, Nigeria, etc.) the system identifies the right local directories and news outlets at runtime. The first query for a new country takes ~10s longer; every subsequent query for that country is instant via cache.

3. Cascade Resolver — Every news article, post, or signal flows through a Bedrock-powered extractor that pulls company → website → leadership → emails into structured candidate rows. One funding announcement becomes 5-30 enriched leads.

The 8 sources

What's on a lead card?

Every candidate ships with: name, title, company, source badge, qualification score, decision-power score, why-match (one-line judge rationale), per-candidate signals (e.g. "recent funding announcement", "actively building", "phone listed"), and as much enrichment as we could find — email (with confidence %), phone (click-to-call), website, address, LinkedIn, Twitter, Instagram, Facebook, YouTube.

Geographic coverage

Any country, any city. OSM uses OpenStreetMap's Nominatim to geocode any place name on Earth. The Directory hunter discovers country-specific public directories at runtime. News-RSS pulls from 22 globally-distributed feeds covering India, US, EU, SE Asia, China, Africa, and LATAM. Tested geographies that consistently produce 50+ candidates per query: India, Germany, UK, France, Italy, Spain, Lithuania, Australia, Canada, Brazil, Mexico, Singapore, Japan, Nigeria.

What it isn't

This is not a static database lookup like Apollo or ZoomInfo. Each query runs a fresh agent swarm across live public sources at the moment you ask. The data is therefore fresh (signals from the last 7-30 days), but query latency is 60-180 seconds, not milliseconds. For repeat lookups, candidates are cached in your CRM after you accept them.