Reddit — Monitor, Signals, and Compose

The Reddit module is for brand monitoring and outbound engagement on Reddit — not a messaging inbox in the traditional sense.

The tabs

/reddit — first-run picker or live opportunities panel
/reddit/monitor — your watchlist (brands, products, competitors, topics to track)
/reddit/signals — AI-scored mentions across the watchlist
/reddit/strategy — your generated Reddit growth plan
/reddit/compose — draft replies, copy-to-clipboard for posting

First-run setup

On first visit you'll see a picker: Generate a strategy (AI builds a tracking plan from your company URL) or Manual tracking (you define the watchlist yourself).

The watchlist

In /reddit/monitor, add:

Keywords — exact-match terms (brand names, product names)
Subreddits — communities to scan
Competitors — usernames or brand mentions to track

wrrk polls Reddit on a schedule and surfaces matches in /reddit/signals.

Signals

Each signal is a Reddit post or comment that matched your watchlist. AI scores it on:

Intent — is the author looking to buy / try / switch?
Reputation — what's the impact if you reply? (subreddit size × thread heat)
Recency — how time-sensitive

Sort by signal score to surface the best opportunities first.

Compose

Click Reply on any signal → wrrk drafts a contextual reply (matches your brand voice from the strategy doc). Edit, then Copy to Clipboard — you paste it into Reddit yourself.

> Why copy-to-clipboard instead of posting directly? Reddit's API and ToS frown on bot posting. Human-posted replies are safer and higher-engagement.

Strategy

/reddit/strategy is a living growth plan: which subreddits to engage in, what tone, what value to provide. Editable in the UI; the compose step pulls from it for voice consistency.

Reddit-health badge

The dashboard shows a small health badge — green when watchlist polling is on track, yellow when there's a backlog, red when polling has stalled (usually means Reddit auth needs refresh).