Deals and Pipeline
Management
Deals represent potential revenue opportunities. The pipeline is a visual way to track where each deal stands in your sales process.
Pipeline View
Navigate to CRM > Deals to see your pipeline. Deals are displayed as cards in a Kanban board, organized by stage. Default stages include:
- Lead — Initial contact or inquiry.
- Qualified — The prospect has shown genuine interest.
- Proposal — You have sent a proposal or quote.
- Negotiation — Terms are being discussed.
- Closed Won — Deal successfully completed.
- Closed Lost — Deal did not proceed.
Creating Deals
- Click New Deal or click the + button in any pipeline stage.
- Fill in:
- Deal Name — A descriptive title (e.g., "Acme Corp Annual License").
- Value — Expected revenue amount.
- Contact — The associated contact or company.
- Stage — Current pipeline stage.
- Expected Close Date — When you expect to close the deal.
- Assigned To — The team member responsible.
- Click Save.
Moving Deals
Drag and drop deal cards between stages to update their status. You can also click a deal to open it and change the stage from the detail view.
Deal Detail Page
Click any deal to see:
- Overview — Deal value, stage, close date, and assignment.
- Activity Log — All related emails, calls, meetings, and notes.
- Contact Info — The associated contact's details.
- AI Insights — Win probability, suggested next action, and similar past deals.
Revenue Tracking
The CRM dashboard shows revenue metrics computed from your deals:
- Pipeline Value — Total value of all open deals.
- Revenue This Month — Total value of deals closed this month.
- Average Deal Size — Mean value across closed deals.
- Win Rate — Percentage of deals that close as Won.
Customizing Stages
You can customize pipeline stages from CRM > Settings > Pipeline:
- Add new stages by clicking Add Stage.
- Rename existing stages by clicking the stage name.
- Reorder stages by dragging them.
- Set a default probability percentage for each stage.
Tips
- Review your pipeline weekly to identify stalled deals.
- Use the Expected Close Date to forecast revenue.
- Let AI suggest the next best action for each deal to keep things moving.